The beloved YSL motif is back, heralding a return to logomania. Logos appear in fanciful applications in Paris this season — beaded, bejeweled, as ironic logo-tape or cleverly fashioned into a signature heel.

The beloved YSL motif is back, heralding a return to logomania. Logos appear in fanciful applications in Paris this season — beaded, bejeweled, as ironic logo-tape or cleverly fashioned into a signature heel.